McDonald’s Revises Balgowlah Bid After Local Backlash

mcdonald's
37 Roseberry Street, Balgowlah (Photo credit: Northern Beaches DA Tracker - DA2025/0132)

McDonald’s has lodged an amended development application for a new outlet in Balgowlah following nearly 600 public objections to its original proposal earlier this year.


Read: Community Concerns Grow Over Proposed 24/7 McDonald’s in Balgowlah


The fast-food giant’s initial plan to build a 24/7 restaurant at 37 Roseberry Street sparked widespread concern among locals, with residents citing potential issues including increased traffic, noise, litter, anti-social behaviour, and a negative impact on the character of the area. Northern Beaches has now opened a second public consultation period for the revised proposal.

McDonald’s
Artist’s impression of proposed Maccas at 37 Roseberry Street (Photo credit: Northern Beaches DA Tracker – DA2025/0132)

In response to the backlash, McDonald’s has made several notable changes to its master plan. These include reducing the proposed operating hours from 24/7 to 5:00 a.m.–midnight daily, scaling back signage to reduce visual impact, and addressing traffic flow concerns with a new roundabout design for the Roseberry and Hayes Street intersection.

Environmental concerns, including waste management, noise, air quality, and odour, have been addressed in line with regulatory standards. While the nutritional content of McDonald’s food is not a planning consideration, the company noted it offers a range of healthier menu items.

SLR Consulting Australia, acting on behalf of McDonald’s, stated that the company had reviewed public feedback and made changes “where appropriate” to address community concerns.

McDonald’s
Plans (Photo credit: Northern Beaches DA Tracker – DA2025/0132)

Since the second consultation period opened on 22 May, more submissions have been lodged by local residents. 

One local wrote, “I am a resident in the area and strongly oppose the recent re-submission of a DA by McDonald’s for a new store in Balgowlah/Manly Vale. I do not believe that the majority of locals want this. Something that makes this area special is that it is not full to the brim of large international junk food chains. There is a KFC, I know, but it needs to end there. If someone wants a Maccas, they can already go to the one in Brookvale on Mitchell Road.”

Another submission echoed similar sentiments: “Please do not allow McDonald’s to build in or around Rosebery Street. There is already a successful McDonald’s in Brookvale next to Petbarn with plenty of room for the drive-in takeaway convenience.”

All objections received—both from the initial and current consultation periods—will be considered by Council in preparing a report for the Northern Beaches Local Planning Panel, which will make the final decision on the application.


Read: Effie’s: Former Corner Store in Balgowlah Now a Gorgeous New Cafe and Wine Bar


Submissions are open until Wednesday, 5 June 2025 and can be made through the Council’s website.

Published 23-May-2025

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